Online shopping for food has grown during the pandemic and a new survey in Sweden shows that almost seven out of ten online customers there believe they will continue to buy food online even after restrictions are eased. More than every third Swede (39 percent) has shopped for food online since the outbreak of the pandemic, according to a survey conducted by Demoskop on behalf of Coop. Of those who have shopped online since the outbreak of the pandemic, the majority (68 percent) believe that they will continue to do so when the restrictions are eased. However, every third person (33 percent) says that they will not continue to shop online to the same extent as during the pandemic.
The survey reveals that more women (45 percent) than men (32 percent) have shopped for food online since the outbreak of the pandemic. On the other hand, when looking at their attitude to continue shopping for food online, there is no difference between men and women - there is an equal proportion who say that they will continue to shop online (69 and 68 percent, respectively). The age group 35-44 is most positive about continuing to buy food online.