The Lakeland-based supermarket chain will transform all eight of its GreenWise Market locations into traditional Publix stores, the company has announced.
Publix has been experimenting with the GreenWise brand since it launched in 2007, a time when organic and boutique grocery shopping began to rise in popularity.
GreenWise focused less on carrying many brands of staple items like toilet paper and more on fresh and prepared foods. Inside stores, there were stations where shoppers could make their own peanut butter or buy coffee beans by the pound.
Said Publix' spokeswoman Hannah Herring, "Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix Greenwise Market location, but within their traditional Publix shopping setting."