An IRI report reveals that retailers’ own brands have a share of 36% of the total FMCG value sales in Europe (€216Bn). This means a gain of two percentage points. Strong market performance has taken place across all European markets, particularly in Spain where Private Label now makes up 47% of total FMCG value sales; followed by Germany and The Netherlands (both at 39%). The UK and Germany continue to lead Private Label sales in absolute value.
The growth in 2022 to date is being primarily driven by Food categories (+5.3%), taking its contribution to €191Bn, with Chilled & Fresh, Frozen and Beverage categories growing.
Non-edible Private Label is growing at pace in two of the biggest Private Label markets - Germany & Spain - and across Europe at three times of the total Private Label market in the last four weeks alone delivering €25Bn.