Online food and beverage sales, including grocery plus restaurant online delivery, climbed 125% to $106 billion over the 52 weeks ended Nov. 30, accounting for 12% of overall dollars spent in those categories, NielsenIQ data shows. Food and beverages have become the largest online CPG segment, representing 44% of dollar sales over the 52-week period. That compares with 38% for health and beauty, 8% for home and kitchen, 8% for pet supplies and 2% for baby care. In the total “online food universe,” CPG food and beverages were a $66 billion market versus $40 billion for restaurant delivery. Beverages rank first among edible consumables categories in terms of absolute e-commerce dollar growth, followed by wine, coffee, candy/gum/mints, health and performance, salty snacks, cheese, cookies and crackers, spirits, and cereal and granola.
Private Label Manufacturers Association