Kroger Store Brands Chief to Speak at PLMA’s March Conference

Juan De Paoli, vice president of Our Brands at the Kroger Co., will take the stage at PLMA’s Annual Meeting & Leadership Conference, March 22-24 in Orlando at the Hyatt Regency Grand Cypress.

De Paoli will speak at a breakfast session on Friday, March 24.

“We are pleased to welcome Juan De Paoli to our annual Meeting and Leadership conference,” said PLMA President Peggy Davies. “Juan’s 20-plus years of experience, vision and talent has greatly contributed to consumer engagement with retailers’ own brands.”

De Paoli joined Kroger in 2021 and he is responsible for driving Kroger’s private label vision, strategy, and program development to deliver long-term growth and enhance the company’s brand equity, strategic positioning, revenue, profit, and market value.

He also provides leadership to and develops high-performing team members, oversees product development, testing, sourcing, vendor selection and private label marketing programs related to private label products. Prior to Kroger, he served as senior vice president of Private Brands, Ahold Delhaize USA; and spent 12 years at H-E-B in its Own Brand organization.

The theme of this year’s PLMA's Annual Meeting and Leadership Conference is “What Does Winning Look Like for Store Brands?”

Other speakers at PLMA’s 2023 Annual Meeting & Leadership Conference include Kevin Ryan of Malachite Strategy and the Culture Matters newsletter; James E. Dillard III, Executive Vice President and President, Consumer Healthcare Americas, Perrigo; Roger Davidson, an industry veteran and leading consultant in the food retail industry; Tim Pollard, Founder & CEO of Oratium; and Julien LeBlanc, Co-Founder and President, Blueprint North America.

The conference brings together manufacturers, retailers, and many others and focuses on expanding private brand knowledge of the industry in general, as well as for personal and professional development.

To register for the conference please click here or for additional information, contact Carleen Foster at conferences@plma.com