Kroger has announced it is committed to increasing the number of local products on its shelves by 10%, once the company has closed its merger with Albertsons.
Kroger officials said there are a few ways local suppliers can sell their products in stores.
They include stores selling a variety of produce items from local farmers; more stores having special signage and shelf space dedicated just to local products; and farmers and local producers working directly with Kroger to understand the best techniques to ensure customers are aware of their products.
"Local farmers, bakers and producers are important parts of our Fresh for Everyone brand promise," said Rodney McMullen, chairman & CEO, The Kroger Co. announcing the plan. "Every local product we stock has a unique producer with their own story standing behind it. Since the beginning, this merger has been about growth – and we look forward to inviting our local suppliers to grow alongside us."