Instacart is revamping its Instacart Storefront and Storefront Pro offerings, which power its e-commerce websites and apps for retailers, to make it easier for those retailers to customize their storefronts and launch shoppable campaigns.
With the updates, retailers can modify their website homepage layout using templates or create custom layouts, and they can also create customized landing pages that can include images, text and clickable elements. For shoppable campaigns, retailers have access to pre-built templates or can create their own layouts.
Retailers can also integrate their homepage content and custom landing pages into targeted campaigns. The new system will allow companies to set specific goals for their campaigns, like increasing conversion or driving customer retention. Once that is complete then the self-serve tooling will make recommendations.