New data from shopper research firm Catalina shows herbal supplements saw a large increase year-over-year in the final quarter of 2022.
Unit sales of herbal supplements, including private brand sales, increased 48% year-over-year in Q4 of 2022. Catalina believes its data shows much of this growth was due to consumers battling the “tripledemic” of flu, RSV and COVID-19 late in the year.
The herbal supplements category saw a 22%-dollar sales increase compared to the same period in 2021. Adult and kids cough/cold medicines also saw hefty unit increases. The largest increase in unit sales came from kids analgesics products, which recorded unit sales increasing 67% and dollar sales up 93%. The average prices for those products increased by 15%.
Adult cough/cold medicine was the next highest, with unit sales rising 30% while dollar sales grew 44%. CBD supplements saw the largest decreases in unit change with a loss of 39% and dollar sales falling 49% when compared to Q4 of 2021.