According to a report from Piper Sandler, an investment bank headquartered in Minneapolis, Generation Z wants to eat healthier. The demographic cohort is trying to consume less meat and more plant-based products. However, despite their healthy desires, this generation is still fond of sweet and salty snacks.
The report also found Gen Z is curious, open to new experiences and do not like staying still. Rather than sitting down for lunch or dinner, Gen Z prefers to eat short meals or snacks throughout the day. They have a heavy focus on healthy food, with 54% of those surveyed saying they prefer to eat healthy snacks. However, when asked to choose their favorite snacks, only 3% mentioned fruits, vegetables or nuts.
Plant-based products are also popular with Gen Z. Just under half of the teenagers surveyed are interested in plant-based meats. The study found 49% already consume, or are willing to try, plant-based meat. Piper Sandler surveyed 7,000 American teenagers for the report.