More than 95% of Wellsley Farms and Berkley Jensen private label products earn shopper ratings of four out of five stars or more, according to Bob Eddy, chairman and chief executive officer, BJ’s Wholesale Club.
This demonstrates the “rigor in which our teams ensure that we have the best combination of assortment, quality, and price, which is consistently a significant value to the comparable national brands,” Eddy said in a Q2 2024 earnings conference call.
Wellsley Farms snack nuts and cashews have earned 4.9 stars. And top-selling items in the new Berkley Jensen food storage bag line earn 4.8 stars.
“We're growing our own brands sales penetration each quarter and remain confident in our goal of reaching 30% in the future,” Eddy said.