Whole Foods has announced Amazon has made hundreds of the grocer’s 365 private label products available for shipping throughout the U.S.
This move allows Amazon customers to search “365 products by Whole Foods” and access to Whole Foods private label items that can be delivered directly to their door. Shipping is free for Amazon Prime members.
Amazon will offer the private label brand on its site and will also offer up to 15% off recurring orders that include 365 by Whole Foods Market, a brand which has over 3,500 products. Each 365-branded food product is made with high-quality ingredients, excluding more than 260 ingredients banned by the company.
Customers can use the Subscribe & Save function to get 15% off future orders, as well as automatic restocks.
This news comes at a time when Amazon is rethinking its grocery strategy. Earlier this year, Amazon CEO Andy Jassy said in a letter to shareholders that the company plans to nurture Whole Foods while finding a way to grow its mass grocery business in general.
In another move, Amazon announced it will be discontinuing 27 of its 30 clothing brands, including Lark & Ro, Daily Ritual, and Goodthreads. Amazon Essentials, Amazon Collection, and Amazon Aware will continue to be produced. Amazon furniture brands Rivet and Stone & Beam will also be discontinued once their inventory runs out.