Consumers who use GLP-1 medications for weight loss, like Ozempic, shift their purchasing habits. Users make fewer food and beverage purchases during the first three months of use and return closer to benchmark levels by the end of year one. Spend on groceries can reduce by 6% overall, though purchases of produce, meat, snacks, protein bars and yogurts increase. This is one of the findings of a new report from market information company Circana.

GLP-1 weight-loss users shift their spending on food purchases both in and out of home. At grocery retail, they are spending more on foods that support GLP-1 balance, including vegetables, eggs and nuts. Conversely, they are making fewer purchases of products they’ve been recommended to avoid, including spicy foods, fatty proteins, and beverages with added sugar.

Dutch retailer Albert Heijn receives the B-Corp certificate, an award for companies that pursue social and environmental impact in addition to profit. According to the company, it is the first supermarket in the world to obtain the certificate. It had been focusing on getting the award since April 2023.

To obtain B-Corp certification, companies undergo an extensive audit. The assessment covers the company's entire operation and measures the positive impact of the company in areas of governance, workers, community, the environment, as well as the product or service the company provides. Candidates must score at least 80 points on the audit, 200 points is the maximum. Albert Heijn scored 97.9 points, and the retailer is happy with the score. Companies must re-certify every three years to retain B Corporation status.

Carrefour in France is pioneering geolocated TV advertising to promote non-food products while advancing its strategic goal to phase out paper leaflets. This innovative initiative targets viewers using internet-connected TVs—representing nearly 90% of French households—within Carrefour store catchment areas. Weekly campaigns highlight discounted products.

“We aim to maximize promotion visibility through digital channels while reducing reliance on print,” says Frédéric Preslot, Carrefour’s Operational Marketing Director for France. He adds that this complements the retailer’s existing investments in its mobile app and CRM systems.

To streamline campaign management, Carrefour collaborates with CoSpirit, which has supported its local marketing efforts since 2023. “Connected TV allows us to innovate and fine-tune advertising pressure for each campaign and store,” explains David Scalia, Sales Director at CoSpirit.

Carrefour also leverages Armis' platform to automate and industrialize ad distribution, creating highly targeted campaigns based on postal codes. “This is a first in retail for such detailed, industrialized campaigns,” notes David Baranes, co-founder and co-CEO of Armis.

The European Union (EU) has finalized a trade deal with Mercosur, a bloc consisting of Argentina, Brazil, Paraguay, and Uruguay. European Commission President Ursula von der Leyen hailed it as a "historic milestone" in today’s volatile global economy.

If ratified, the agreement will lower tariffs, streamline customs processes, and enhance EU access to raw materials. This could boost trade between the two regions, which currently accounts for nearly € 113 billion annually. EU exports, including cars, machinery, and pharmaceuticals, are expected to rise, while South American exports of minerals like lithium and nickel, as well as agricultural products, will gain smoother entry into European markets. The deal would reduce prices for consumers.

The Mercosur-EU trade bloc encompasses nearly 800 million consumers and 20% of global GDP. EU officials estimate that 60,000 European companies already export to Mercosur, half of which are small businesses. For Germany, facing economic headwinds, the agreement offers an opportunity to reinvigorate its export sector.