Doug Palmer is widely recognized as a store brands innovator and groundbreaker. As Vice President of Corporate Brands at Safeway, he led an unprecedented re-launch for the retailer’s extensive private label portfolio, creating the highly successful ‘O’ Organics brand, among others. Subsequently he re-energized A&P Own Brands with award-winning programs in natural, organic, premium and specialty foods. His career taken him to the supplier side as the Senior Vice President of olive producers Agro Sevilla, and as a store brands marketing and branding consultant.