Gerry Pencer

Cott Beverages
Inducted 2014

Gerry Pencer, Chairman and CEO of Cott Beverages from 1989 to 1997, believed that a premium private label cola could help launch a whole new generation of store brands. Forging partnerships with like-minded manufacturers in key categories, he brought his passion to the executive suites at his retail customers. Success became a watershed as more and more retailers began positioning their own brands to compete with iconic national brand leaders.