The Multigenerational Appeal of Store Brands: Baby Boomers to Gen Z

Learn the key trends and opportunities for store brands with the Boomer generation from Dr. Sara Williamson’s September 12th presentation, "The Multigenerational Appeal of Store Brands: Baby Boomers". Williamson provides an in-depth analysis and key take aways of who they are, how they shop and want they want from both retailers and CPGs.

Learn from Laurie Demeritt's September 19th presentation, "The Multigenerational Appeal of Store Brands: Gen Z " as she provides insightful take aways of how the Gen Z consumer shops, the product attributes they look for and how store brands can benefit from this new generation of consumers.