In about three months the global private brand industry will again meet at PLMA’s “World of Private Label” International Trade Show at the RAI Exhibition Centre, Amsterdam, May 23-24.
Some 25,000 professionals from more than 120 countries are expected to participate. Exhibitors will be joined by retailers, wholesalers, importers, and others, to examine products, strengthen partnerships, identify innovation in business practices and plan for profitable store brand growth.
Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY. The show will also present more than 2,500 exhibiting companies including 50 national and regional pavilions.
For more than 35 years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers and manufacturers together to help them find new products, make new contacts, and discover new ideas that will help their private label programs succeed and grow.
In the past year, private label has increased its position throughout nearly all national markets. The future looks to be bright for store brands as retailers expand internationally and take a larger role in marketing themselves and the products that they sell.