Private label wines have been gaining steam for the last 25 years, and the current market is “ripe” for private label wine to thrive even more, Anthony Aloia, PLMA’s corporate vice president, stated in The Wine Analytics Report from WineBusiness.
“We think wine is the next frontier,” Aloia said in the report.
The report references PLMA’s 2024 Private Label Report, which states that the sales value for store brands (grocery and non-food) in 2023 rose nearly 5% to $236 billion, which is $10.1 billion more than the previous year.
The past year marked an all-time high for value and unit sales. While store brands increased 4.7% in sales value, national brands only gained 3.4%. When comparing to the previous year, unit sales for store brands remained relatively unchanged in 2023. Unit sales for national brands, meanwhile, fell nearly 3%, according to PLMA.
While private label wines have typically been associated with larger retail chains such as Costco and Trader Joe’s, the article notes how the department is broadening to include a wider variety of retailers and channels.