Walgreens Boots Alliance Creates No7 Beauty Company


Walgreens Boots Alliance is taking a major new approach to its beauty brands. The company has launched No7 Beauty Company for its private label beauty brands. These include its No7, Liz Earle Beauty, Botanics, Soap & Glory, Sleek MakeUp and YourGoodSkin private label brands. 

The international chain drug company has had great success with its private label beauty brands.  They have proved popular with Walgreens consumers in the United States and Boots customers in the United Kingdom. No7 Beauty plans to formulate a strategy to reach more than 100 million worldwide loyalty members of WBA with digital marketing. It also plans to have half its global sales to be from sustainable products by 2030.

 In a statement, Mark Winter, managing director of the No7 Beauty Company said, “The launch of No7 Beauty Company will enable us to make our beloved and trusted brands accessible to even more customers round the world.”  He added, “With our new identity, we are better placed than ever to create new relationships with retail partners and unite our 2,900 team members including 1,600 beauty advisors, helping us to align our strategy across all of our brand teams in every geography.”