Waitrose has announced the launch of its first-ever combined own label range with John Lewis in the UK. The range includes almost 300 private label products from the Levant region, a Middle East area that includes Israel, Jordan, Lebanon, Palestine, Syria, Turkey and Cyprus.
It is called the Levantine Table and will include a wide spectrum of food products, from scratch cook ingredients to prepared meat and vegetable dishes, snacks and desserts from the region. In addition, there will be a selection of homeware and tabletop products.