Three of the ten fastest-growing private brands of 2022 are Target brands, according to research company Numerator.
Target’s home organization brand, Brightroom, which includes trash cans, closet and home storage bins, topped the list. The company’s Mondo Llama and Favorite Day brands were ranked in the top 10.
Target’s Mondo Llama brand has a variety of products including home, school and office supplies and party supplies was ranked fourth. Favorite Day, whose products include a variety of food and beverage products, finished 5th on the list.
Brands from other retailers that showed the greatest sales increase from 2021 while also holding at least 5% household penetration included: Giant Food, Crav’n Flavor from Food City, Nature’s Touch from Kiwi Trip, Aldi’s Clancy’s brand, ShopRite’s Bowl & Basket brand, BJ’s Wholesale’s Wellsley Farms and Albertson’s Signature Farms.