Target Store Brand Sales Outpace Store-Wide Growth

Target has reported its owned brands had a jump in sales in the “mid-teens” for the second quarter, outpacing total sales increases for the retailer.

 “Our diverse collection of owned brands continues to grow and provide differentiation across our assortment,” Target’s Christina Hennington, executive vice president and chief growth officer, said during the company’s financial call announcing the results.

 She added that in the food and beverage category, Good & Gather showed a strong growth in sales and Target’s new line of snack and food products, Favorite Day, has also shown encouraging results. Food and beverage sales reported “low, double-digit growth.” Bakery, café, and deli sales were especially successful, with sales above 50%.