More than three-quarters (77%) of consumers believe that product information is important when making a purchase, according to a survey by GS1 US, the neutral not-for-profit information standards organization, best known as the administrator of Universal Product Code (UPC) barcodes.
Additionally, 79% of shoppers are more likely to purchase products with a scannable barcode/QR code (via smartphone) that provides the information they want.
Last month, GS1 US commemorated the 50-year "Scanniversary" of the barcode. Today, the barcode identifies over 1 billion products and is used more than 10 billion times daily.