Wine & Spirits: Uncorking Success in This Emerging Category

Thursday, September 26
12:30pm (ET) Online
Presented by Alison Crowe

The U.S. market is by far the largest consumer of wine in the world at an annual rate of 4.3 billion bottles and the private label industry is capturing its own share of the market as a new generation of retailers from club stores to conventional supermarkets, drug chains, and discount grocery and convenience stores are seeing an opportunity and easier path to entry into the fast-growing category.

And, with recent year over year unit sales gains reaching nearly 50% in 2023, private label spirits are rounding out retailers’ wine & spirits portfolios with their private label branded RTD cocktails, hard seltzers and craft-made liqueurs.

Learn from industry expert Alison Crowe on September 26th the key steps to building a wine & spirits private label program, including how to assess the consumer and retail landscape, why this category requires its own unique marketing strategy and takeaways on how to navigate the on ramp to success.

Alison Crowe
Vice President Winemaking and Partner
Plata Wine Partners

Alison Crowe, VP Winemaking and Partner at Plata Wine Partners has more than 15 years of experience working with clients and is an expert in the field of developing compelling private label programs.   The team at Plata Wine Partners bottles over 500,000 cases a year and is one of the country’s leading private label and control brand suppliers, servicing retailers, restaurant groups and national and international grocery and beverage chains. Alison’s experience includes sparkling wine, low and no-alcohol products, spirits and flavored RTD’s.  She is very active in wine industry education and has been a frequent lecturer and speaker at UC Davis, UC Berkeley Haas School of Business, and many other adult beverage conferences and panels. She is currently Lead Co-Instructor for the UC Davis Wine Marketing Course, teaching sessions on custom crush and private label and believes that sharing information and best practices is key to industry-wide success.

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