Sam’s Club Redesigns Member’s Mark Logo

Members Mark Logo

Sam’s Club unveiled a new look and identity for its private brand Member’s Mark. The makeover includes a new logo and the tagline, “Made with Our Members and Planet in Mind.”

According to the company, the new Member’s Mark checkmark design logo signifies the brand’s sharper focus on sustainability as well as high product quality. The new logo and check design will appear on packaging in Sam’s Club’s over the next 18 months.

Member’s Mark have a wide range of products including grocery, health and wellness, home goods, baby, apparel, and office supplies, among others. By repositioning the label, the warehouse club chain now aspires “to be of the highest quality while featuring trend-right innovation and a focus on people and the planet.”

“Increasingly, our members are looking to us to offer them on-trend items and items that have sustainable quality,” Megan Crozier, executive vice president and chief merchant at Sam’s Club, said. “We are announcing that we have taken all of that member feedback into consideration, and we are evolving our Member’s Mark private brand into a purpose-driven brand.”

The company has launched, renovated, and reformulated more than 1,200 Member’s Mark items since 2020, when its parent company Walmart began an increased focus on sustainability. Member’s Mark launched in 1998 and, in 2017, Sam’s consolidated all its proprietary brands under the Member’s Mark label.