The Rise of Hispanic Groceries

ShopRite’s Bowl & Basket chipotle peppers in adobo sauce; and diced tomatoes and green chiles are among the growing number of Hispanic-oriented products on store shelves.

New and innovative Hispanic food, beverages and nonfoods will be on exhibit at PLMA's 2025 Private Label Trade Show in Chicago, November 16-18 at the Donald E. Stephens Convention Center. The 2025 theme - "Store Brands Marketplace" - speaks of an industry coming together to engage in mutually beneficial commerce; to see and examine new store brand product, packaging and marketing concepts, and to build new and reinforce existing connections.

The PLMA Show will reflect both the growing influence of the Hispanic population and the broader appetite for authentic, global experiences.

Among some 2,000 domestic and international exhibitors from 65 countries at the Show will be several dozen pavilions that represent countries and regions from Mexico and South America to Europe.

National pavilions committed for the 2025 Show include Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru and Spain. And many others are expected to enlist in the coming months.

Mexican hot sauces, Brazilian coffee, Peruvian quinoa and Columbian beauty and personal care products are among the exciting offerings visitors will discover at the Show.

The strong presence of Hispanic products comes at a time when sales of Hispanic-oriented food and beverages are growing in the U.S. across multiple categories and in both mainstream supermarkets and specialized ethnic stores. Many of the products are marketed as store brands, items that retailers put their own name or brands on. 

Click here for registration information.