Limited-edition private labels enhance the store experience and keep shoppers coming back, according to the latest “Private Brand Intelligence Report” from Daymon and Advantage Solutions.
More than three-quarters (77%) of shoppers have a favorable view of private brands that launch limited time offerings and new flavors.
Among other results:
- Nearly 9 in 10 (87%) of shoppers say they buy private brands during every typical grocery trip.
- 76% purchase private brands because they are more affordable.
- 51% turned to private labels to support back-to-school shopping, August 2024.