Private Label Maintains Strong Position Across Europe

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Retailer brands sustained their market share position above 30% in all but two of the eighteen European countries surveyed by Nielsen in 2020 for PLMA’s 2021 International Private Label Yearbook. Nearly half of the countries reached market shares above 40%, whereas the majority showed a positive market penetration.

According to Nielsen’s data, Fresh & Frozen, Dairy and Health & Beauty are the top 3 product categories registering highest growth among the 18 countries.

“While taking account of multiple interruptions and ambiguities amidst the pandemic,” commented PLMA President Peggy Davies “the statistics for 2020 are an affirmation of consumers’ continuing trust in retailer brands.”