PLMA has just released its 2023 Private Label Report: A Statistical Guide to Today’s Store Brands. The report gives in depth coverage of store brands’ record-breaking dollar sales in 2022 that totaled $228.6 billion, a $23 billion increase over the prior year.
The association's annual compilation shows how month after month during 2022 store brand dollar sales in the U.S. climbed steadily. When all was said and done, for the 52 weeks ending January 1, 2023, store brand sales increased by 11.3%, nearly twice the growth of national brands, which were up 6.1%. Monthly sales increases of national brands were in single digits and ranged narrowly from 4.4% to 7.1%, according to full year data provided exclusively to PLMA by IRI Unify.
Another highlight of 2022 was that store brand dollar share came in at 18.9%, an increase over the 18.2% share in 2021 in all the major channels. Likewise, unit share was 20.5%, an increase over the 19.9% in 2021.
PLMA’s publication not only reveals overall sales statistics and changes but drills down into the number, looking at how IRI Unify's 17 departments fared as well as its 317 individual categories and 967 subcategories. The report highlights categories and subcategories where private brand sales exceeded one billion dollars.
The report is available for members and retailers at www.plma.com. Members can also track the latest monthly sales data through the IRI Unify portal on PLMA’s website.