PLMA Readies for Return to Chicago

There's 10 weeks to go until PLMA’s 2022 Private Label Trade Show in Chicago, November 13-15, and exhibitors and retailers are primed to return to the Rosemont Convention Center for the first time since 2019.

As of August 23rd, PLMA has nearly 1,000 exhibiting companies participating in the show. Those companies represent over 1,700 booths. By the time the show opens, PLMA is projecting 1,300 exhibitors and more than 2,000 booths, making it the largest Private Label event this year in North America.

The theme of this year’s show this year is “Consumers are Back in Charge.” American shoppers are demanding high quality products that offer healthier choices, on-trend attributes, unique formulations, enviro-friendly features, and inflation-fighting value. This spells opportunity for food and non-food store brands.

Over the first eight months of 2022, sales grew by 9.4%, almost twice the increase of national brands, reported IRI. Store brands also outperformed national brands in unit sales for the eight months. The gains are widespread: In the last three months, 15 of the 17 departments saw store brand sales growth.

Based on PLMA projections and IRI data, by the end of 2022, annual store brand dollar sales will have increased by 36% over a five-year period.

Dedicated to helping retailers, wholesalers and others make the most of their time when visiting the show, PLMA offers a range of pre-show services and special on-site exhibits.

These include PLMA’s Online Show Preview, which helps pre-registered visitors locating products and suppliers as of thirty days prior to the beginning of the show. Once the show starts, the Show Preview turns into the mobile-friendly Show Navigator, which is accessible to all exhibitors and visitors over a dedicated Wi-Fi network.

PLMA’s Online New Product Announcements has been set up to help pre-registered visitors find the latest exhibitor offerings while PLMA's Matchmaker™ helps pre-registered visitors to arrange appointments with exhibitors online in advance of the show.

The show also features PLMA’s popular New Product Expo, which displays the latest product innovations submitted by exhibitors and PLMA's Idea Supermarket® where visitors can explore the best-in-class private label branding concepts, products, and packaging from retailers across the country and around the world. Finally, PLMA's Annual Salute to Excellence Awards will highlight the latest product innovations from leading retailers as judged by a panel of consumers and industry experts.

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