At PLMA’s 2023 "The Store Brands Phenomenon" Private Label Trade Show in Chicago, November 12-14, retailers will get a chance to see the latest innovations in a variety of beauty categories including cosmetics; fragrances; skin, nail and hair care and men’s grooming, among others.
“Exhibitors at the Show will offer an array of on-trend beauty and cosmetic products to help retailers differentiate and better compete in this flourishing business,” said Peggy Davies, PLMA’s president.
Citing figures from Circana, Davies noted that sales of private brand beauty products increased 5% to $3.6bn in all outlets for the 52-week period ended June 18, 2023. Segments experiencing double-digit dollar sales growth include women’s fragrances, up 83% to $77.7 million; facial cosmetics, up 26% to $34.4 million; and lip cosmetics, 19% to $18.1 million.
The beauty business is strong and retailers are working to grab their share of consumer dollars by expanding their assortments of proprietary products with private label a centerpiece of this strategy, including providing shoppers with new store brand products.
For example, Dollar General’s annual Days of Beauty event with a series of seminars and tutorials from beauty influencers. Foundation, lip gloss, moisturizer and nail polish are among the many beauty products in Dollar General’s “Believe” line.
Rite Aid has launched a new line of beauty products called RYSHI, a new and exclusive collection of beauty and personal care products that feature cleaner ingredients. The line includes vegan eyelashes, body wash, eyelash curlers and nail polish remover are among the products in the line.
Bath & Body Works has also expanded its beauty offerings with products aimed at men. The company has grown its men’s category with new private brand skincare and beard care products.
Cosmetic and beauty products will be a major part of PLMA’s 2023 "The Store Brands Phenomenon" Private Label Trade Show. For more information on visiting or exhibiting, please contact PLMA at +1 212 972-3131, email info@plma.com or visit click here for more information.