FOR IMMEDIATE RELEASE
Contact: press@plma.com
PLMA Expands Online Education Offering to Three Tracks:
Sales, Account Management, Category Leadership
NEW YORK (January 13, 2026) - PLMA has expanded its partnership with SalesStar, a global authority in sales and business leadership transformation, to offer members a suite of three online curricula - Mastering Enterprise Sales, Account Management and Category Leadership - that is customized for private brand manufacturers, brokers and suppliers.
The online learning programs provide a structured development journey that equips participants with the skills and capabilities needed to succeed with today’s enterprise retailers.
The series will kick off February 2 with the Sales track and continue throughout the year. Click here for the full schedule and registration details.
"Following two well-received programs in 2025, SalesStar will increase its programming for PLMA in 2026 by providing a suite of cohort-based learning tracks that strengthen manufacturer capabilities across key functions in the business lifecycle: Mastering Enterprise Sales, Account Management and Category Leadership," explained PLMA President Peggy Davies.
“The three tracks are suitable for VPs and directors of small- to mid-sized private brand suppliers; new enterprise account sales managers; and marketing and sales leaders for small to mid-size private label suppliers, respectively. Store brand executives involved in other areas of responsibility are welcome to enroll," added Davies.
Classes are conducted as multi-week, virtual cohorts that are led by high performance coaches. They include live instruction and on-demand learning. Coursework demonstrates specific competency and skill sets essential to mastering Sales, Account Management or Category Leadership.
Custom programs and volume incentives are available for companies enrolling five or more participants.
For additional information, contact at education@plma.com.
About PLMA
The Private Label Manufacturers Association (PLMA) is a non-profit trade organization founded in 1979 to promote the store brands industry. With executive offices in New York and International Council offices in Amsterdam, PLMA represents more than 5,200 member companies worldwide. In addition to the Annual Private Label Trade Show in Chicago and World of Private Label International Trade Show in Amsterdam, PLMA provides annual conferences, executive education and professional development opportunities. An advocate for the industry, PLMA created Store Brands Month, a nationwide collaboration of retailers, wholesalers, and private label suppliers, promoting store brand products to the country's grocery shoppers. The month-long event focuses on increasing consumer attention to the quality, value and innovation of store brand products across all categories within brick and mortar and online retail formats. For more information, visit plma.com, plmainternational.com, and follow PLMA:
