New packaging labels have launched in the UK to persuade consumers to refill or return the products to the supermarket. The new labels are backed by all major supermarkets and suppliers and will be rolled out across food and non-food own label and branded products.
The recycling scheme was developed with the help of Sheffield University and aims to make a significant contribution to the war on plastics. There are three varieties of the label: “Return to refill”, “Refill in store” and “Refill at home.” The uniform labels are intended to make it easier for consumers to understand what to do with the packaging and make more conscious decisions on what they buy.
It is believed that refillables have a major role to play in the effort to reduce the impact of packaging.