NielsenIQ Identifies Fast-Growing Categories

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NielsenIQ has named the products and categories whose sales might continue to grow beyond the pandemic.
The company studied millions of brick-and-mortar and online shopping trips over 14 four-week periods during the pandemic. It found that multipurpose cleaners and bathroom cleaners showed the most consistent sale increases, with sales up 32% and 29%, respectively. 

Other categories that continued to have steady sales included seafood, plant-based meat alternatives, fresh herbs, and marinades. Products for eating breakfast at home also showed consistent strength of sales. Breakfast foods rose 28% and coffee climbed 27% for the 14 weeks ending April 13.

In non-food, beauty products had online orders increase for the categories of nail grooming (up 144%) and hair removal (up 158%). However, cosmetics and fragrances showed declining sales, according to NielsenIQ.