The NielsenIQ-GfK Merger is Postponed

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NielsenIQ has notified the European Commission it would withdraw the current acquisition filing for German market research firm GfK, adding a new tie-up plan would be submitted "as soon as possible".

Supposedly, the tie-up was likely to face a full-scale EU antitrust investigation, with regulators demanding asset sales in return for clearing the deal. Because of the compressed time period to test any proposed remedies, the parties, in consultation with the Commission, determined that the best course of action is to refile for approval in the coming weeks.

NielsenIQ has operations in more than 90 markets, covering more than 90% of the world's population while GfK leads in market research on technology and durables in 67 countries.