The latest exclusive store brand monthly sales data from IRI’s Unify service is expected to be posted on plma.com on February 1. The results are available to all registered members and retailers.
Unify provides monthly IRI store brand sales data for PLMA members and retailers in category, aisle, and department sales performance over four, 12 and 52 weeks. The sales data cover numerous channels - including food, drug, mass merchandisers, military, dollar, club, and convenience stores – across 317 categories and 967 sub-categories.
Unify features an interactive, highly graphic interface to help users better understand market performance and how their businesses can compete. After the February update, the next report is scheduled to be posted March 1.