Instacart is bringing out an AI-powered search tool as it expands its artificial intelligence capabilities. Instacart said the full-scale rollout of its artificial intelligence-powered chatbot will come to the rescue of question-filled shoppers—while giving a lift to grocery sales in the process.
“From decisions about budget and dietary specifications to cooking skills, personal preferences and so much more, Ask Instacart can help customers answer all of their food questions and delivery the ingredients for the perfect meal in as fast as an hour,” Instacart Chief Architect JJ Zhuang said in a statement. “By supercharging Instacart search with generative AI, we can create a truly inspiring experience that unlocks even more opportunities to engage and help customers as they shop online from their favorite retailers.”
It will be embedded in the search bar in the Instacart app, to offer product recommendations, Instacart said. Ask Instacart’s recommendations are “intuitively organized,” the company said.
“The newly enhanced search experience also incorporates personalized question prompts into the search bar that anticipate customer preferences, remind them of their needs based on their shopping history and inspire them to discover new products,” Instacart said.