Private labels are driving new product launches in potato chips and tortillas, with 31% of U.S. consumers increasing their purchase of private label products compared to the past year, according to Innova Market Insights. Along with BBQ, Sea Salt, Sour Cream and Onion, one of the top flavors is Jalapeno.
Store brands that tap into this trend:
- Cumberland Farms Garden Fresh Jalapeno potato chips
- Kroger® Jalapeño Kettle Cooked Potato Chips
- Casey’s Jalapeno kettle potato chips.