According to a study by NIQ, consumers in Germany spend less of their income on food, health and care than in any other EU country. Despite the increase in prices, the share of these expenditures in private consumption last year was 13.4 percent, lower than in all other 26 countries.
Consumers have recently been paying more attention to prices and taking advantage of offers more often. According to NIQ, Germany recorded the strongest increase in promotion purchases in Western Europe, with an increase of 14 percent.
The share of retail in private consumption fell again in the EU in 2023. According to market researchers, this is due to a normalization of consumer behavior. During the Corona pandemic, consumers spent their money mainly in retail because cultural activities, events and travel were often not possible.