Eight Million Dutch Buy Supplements


According to the Healthy Lifestyle Monitor, which surveyed more than 5,000 people, more than half of the Dutch buy nutritional supplements. The most sold supplements (39%) are the private labels of the well-known drugstores, with the largest drugstore chain, Kruidvat, not surprisingly also being the most sold private label. Runner up is the own brand of Holland & Barrett with 10%. Almost three in ten supplements are bought in a physical store. Web shops account for 31% of sales.