Dollar General has announced it is unveiling “Beauty Reinvention,” a series of new store layouts in 300 stores that give shoppers an easier way to navigate its beauty and personal care items.
“We have been purposeful in our expansion, balancing new, fresh and trendy items with value,” senior beauty buyer Amanda Wilson, said in a release. “Beauty Reinvention creates a beauty destination at DG.”
The first Beauty Reinvention stores launched last month and include beauty bars designed “to give customers a ‘treasure hunt’ experience,” with products that include things like face masks, hair treatments, nail polish, lip gloss and bath bombs, according to the press release.
Dollar General also plans to increase its skincare section by 50% and soap and shower offerings by 30%, while also expanding its hair care and hair coloring sections.
To go with the expansion, last month Dollar General expanded its Koze Place store brand with new home fragrance products as well as three new hair and beauty products.
“We are increasing private brand offerings across many important categories, including candy and snacks, perishables, pet food and over-the-counter health care products,” CEO Jeffery Owen told analysts on an earnings call last month.
“We believe these products will further differentiate Dollar General in the marketplace as we look to provide our customers with tremendous value on quality products,” Owen added.