Germany’s drugstore retailer dm has launched its first environmentally neutral product range under the sub-brand ‘Pro-Climate’. The range includes body care products, detergents, cleaning aids and hygiene items. All care products are certified natural cosmetics.
The environmental impact of the products was reduced in product manufacture by optimizing the processes, ingredients or packaging as much as possible. The remaining, unavoidable environmental impacts from the production and disposal of the products were sustainably compensated.