Carrefour has signed a partnership with Scandinavian purchasing group Coop Nordics group which will focus on private label. Coop Nordics is one of the leading retailers in Scandinavia with a business volume of over 27 billion euros and a combined market share of 33%. It includes Coop Denmark, Coop Norway, Coop Sweden and Finnish retailer SOK.
The deal will allow the cooperative to purchase both food and non-food products from Carrefour including French, Spanish and Italian private label items. Coop Nordics will sell Carrefour‘s own brand products in its more than 4500 stores in Finland, Denmark, Norway and Sweden.