Amsterdam Show hosted nearly 3,000 exhibitors

On May 28 and 29, the Amsterdam RAI welcomed more than 18.000 visitors from over 125 countries who were all keen to meet the best of the world’s private label manufacturers.

PLMA’s International World of Private Label Trade Show was, as it always is, a meeting place for retailers, buyers, and other visitors who walked the 43,500 m2 trade show floor to browse what the almost 3,000 exhibiting companies from 73 countries offered. A challenging task, given the show floor space and the abundance of food and non-food exhibitors which was 10% larger compared to last year. 

More than just a trade show, the PLMA event is the place to identify food and non-food trends, like improved vegan offerings, high-protein items, and other preventive health products, as well as a variety of self-care solutions that tap into an increasing demand from consumers for functional and versatile products.

Retailers come to the show mostly very prepared, helped by PLMA’s Show Navigator. The experience is that they have a targeted itinerary and start talking business with exhibitors in their stand right away. In addition, they know to leave time for surprises and little gems that they run into unexpectedly.

“For my company this trade show gains relevance year by year”, a manufacturer comments. “The trade show floor is full of retailers that are truly interested in our products and our way of working.”

The entire fair was about meeting existing clients, generating leads, finding new products and closing deals. The next edition of PLMA’s World of Private Label International Trade Show will be held 20-21 May 2025, again at the RAI in Amsterdam.