Amazon to Open Physical Clothing Store

Amazon has announced plans to open a clothing store called Amazon Style. The store will be the company’s first physical store selling clothing and will be in Glendale, California.

The store will be based heavily on technology and convenience for shoppers. Amazon said that through its Amazon Shopping app it would provide customers with real-time recommendations and enable them to use the app to send items to a fitting room or pickup counter.

Shoppers could also scan the QR codes to see if other sizes or colors of the items they are interested in are available. Items will range in price from $10 to $400, Amazon said, and the store will be about 30,000 square feet, several times larger than a typical specialty mall store.