The retailer’s second study on own brands in Spain shows that in 2022, there has been the greatest increase in volume of private label in the shopping basket of consumers. The own brand share rose from 51.1% to 53.1 percent between April 2021 and April 2022. Private label spending rose from 38.5% in 2019, to 40% in 2021 and 42% of the total budget this year.
While all age groups increased consumption of private label products, the group under 34 years of age stands out with 58% of the purchase volume. Overall, consumers indicate that the more affordable price (58%) drives them to purchase more. The other drivers are better value for money (51%) and increased offers in the store (40%).
According to Aldi, 80% of the volume of its customers' purchases are own-brand products. The chain has nearly 2,000 products on its shelves and own brands represent 86% of its offer.