Albertsons Cos. has started consumer-generated product ratings and reviews on websites of its 11 supermarket retail banners.
With the help of Chicago-based PowerReviews, for the first-time grocery websites such as Albertsons, Safeway, Vons, Jewel-Osco, and Shaw’s offer the ability for customers to browse and interact with authentic product ratings and reviews.
Research conducted by PowerReviews revealed that 81% of in-store grocery shoppers are at least somewhat interested in being able to access ratings and reviews content, and 29% will contact a friend or family member for their thoughts and opinions on products.
“Customer-generated ratings and reviews empower purchase decisions,” Jill Pavlovich, senior vice president of digital customer experience at Albertsons Cos., said in a statement. “We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”
Albertsons is the nation’s second-largest supermarket company and operates 2,276 food and drug stores in 34 states and the District of Columbia under the Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Kings Food Markets, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, and Balducci’s banners.