Albert Heijn introduces Premium subscription programme

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Dutch retail leader Albert Heijn has introduced a new omnichannel loyalty programme called My Albert Heijn Premium. For a fee of 12€ per year, customers get extra benefits in store and online. Participants receive a 10 percent discount on AH’s organic range, and they can select 10 instead of 5 personal Bonus Box offers per week on AH.nl. There is also a 10% discount on Albert Heijn's delivery bundles. According to the company, it is a first for the Dutch market and participants can save up to more than €100.