As retailers respond to changing consumer behavior, they look to revive their loyalty programs with an emphasis on private brands. Carol Angrisani showcases the retailers who are leading the way in promoting store brand loyalty that will last far beyond the pandemic. Click here to play video.

PLMALive! Presents Private Label Week was the industry's first online trade show, held from Feb 1-5, 2021. Nearly 5000 people logged in to see the show, over 1000 retail executives from 390 companies visited to communicate with more than 800 exhibiting companies. One of the highlights of the event were the video reports featured from retailers, industry experts and business journalists. Among them, Kara Sheesley, Nielsen IQ VP of Retail Engagement and U.S. Industry Relations speaks on shopper trends during the pandemic.  Click here to play video. 

The trade show will remain open through April 30 for retailers and exhibitors.

The pandemic is creating an important opportunity for store brands at Walgreens. Speaking at PLMALive’s Private Label Week, Andrea Collaro, senior director of owned brands health and wellness, said shoppers increasingly want products that offer both preventive care for themselves and their families as well as value.

Walgreens is putting a high priority on differentiation of its private label products. She explained that being equivalent and slightly better than the national brand is a critical component of differentiation as well, noting that there are areas where Walgreens’ private brands go beyond what the national brand offers. The retailer is looking for suppliers to play a key role in this process. “As you think about your product portfolios and what you have today, do you have any customer-led innovation in the healthcare space, unique offerings or ideas?” she asked.