How Packaging Sells Private Label

PLMA’s Lunch & Learn will provide tips on improving package design so your retailer brand can compete visually and tactilely with other brands across all shopping formats. L&L will be presented by Sam Mayberry who oversaw the launch of Essential Everyday for Supervalu's private brands, and was on the leadership team that launched Amazon’s Wickedly Prime. He will be joined by Dr. Steen Tjarks, president of an international company specializing in private label brand and package development.

Preview: 2022 PLMA Annual Meeting with Keynote Speaker April Rinne
PLMA Global Recap: Trends, Exhibits, Speakers

More than 500 exhibiting companies and 700 retail/wholesale buyers representing 55 countries attended the PLMA Global Online Trade Show, March 28-31. Registered attendees can access the platform through June 30. Get a look at booths and how products were exhibited, special displays, and presentations in this exculsive report by Maureen Donoghue. Click here for video.

Andrea Collaro, Senior Director of Owned Brands - Walgreens
Walmart - Private Brands Team: Tiffany Quast, Sam Whiteside, Stephen O’Brien, Simone Parry
Whole Foods Market - Sourcing Leaders Exclusive Brands: Heather Salzgeber, Abbey Kaine, Hibiscus Rozuk
Albertsons Companies - Beto Galvan, Vice President of Own Brands Innovation & Product Management
Culinary-Focused Publications from Retailers

Store magazines incorporate private brands into articles on food, lifestyle, entertaining, decorating, health and more. Many of these publications are digital, allowing readers to interact with store brands via video how-to’s, culinary games and more. Carol Angrisani shares details of this valuable promotional tool in our latest video news brief. Click here for video.

Fancy Foods Elevate At-Home Dining Experience

From gourmet sauces to indulgent desserts, private brand specialty foods help consumers prepare restaurant-caliber meals in their own kitchens. In our latest video news brief, Maureen Donoghue reports on store brand upscale foods and kitchen goods. Click here for video.

PLMA's Online Trade Show Highlights Product Attributes

Most shoppers make their purchasing decisions as they fill their carts. As a result, they are looking at shelf labels, nutrition information and packaging claims more closely. Find out how retailers are responding. And... hear how the platform for the PLMA Global Online Trade Show, March 28 to 31, was tailored to meet the interest in product features. Click here to view video.