PLMA’s 2021 Salute to Excellence winners in private label have been revealed after more than 770 submissions from 52 North American retailers, the highest number of entries PLMA has received since the program began in 1986.
The winners consisted of more than 80 products across various categories. The Salute to Excellence awards reflected standout trends, such as products in the eco-friendly household goods category, organic foods, baking products, specialty beverages and self-care.
“The winners exemplify how store brands go above-and-beyond consumer expectations,” said PLMA President Peggy Davies. “They represent exceptional quality, value and innovation.”
Winners include: Equate Eucalyptus Congestion Relief & Aromatherapy Shower Spray from Walmart; Mini Rose Hydrosol from 365 by Whole Foods Market; Kroger Hydro Go Caffeinated Water; Bamboo Bath Tissue from Sprouts; Total Home Earth Essentials Compostable Birch Cutlery from CVS; Culinaria Raspberry-Lemon Italian Soda from Schnuck Markets; Nature's Nectar Aloe Vera Drink from Aldi; Seven Farms Organic Vanilla Almond Granola from Federated Group; Organic White Jasmine Rice from Thrive Market; Lidl Organic Coconut Flour.
All submissions were grouped into one of several categories, including Meal Preparation, Beverages, Health & Beauty, Food for the Family, Healthy Eating, Snacks, Bakery & Desserts, Dairy and Home & Household. Each product was evaluated by a panel of professional and consumer judges on several criteria, including taste, sensory appeal, packaging, presentation, and value for money.
Usually, the awards are unveiled during the Private Label Trade Show in Chicago, which was canceled out of health and safety concerns due to the pandemic. For a list of the winners click here.