TREND ALERT - Store Brand Meal Deals

Retailers are incorporating store brands in “meal deal” promotions. Schnucks, for instance, has promoted $10-and-under meal deals that include a variety of its store brand items. For instance, a deal for Loaded Baked Potatoes includes discounts on Schnucks-brand sour cream, shredded cheese and real bacon pieces. Another deal for Chicken & Romaine Salad includes specials on Schnucks Premium chunk white chicken breast and Food Club fruit and nuts salad toppings.

In another example, Hy-Vee includes a variety of store brands in an Easter dinner meal deal. For $30, shoppers can get a spiral half ham, plus Hy-Vee brand gravy, potatotes, green beans and other items.